Guidebook Design / Graphics Development / Visual Design / Typography / Illustrations
A thorough and detailed design guidebook was developed specifically for Air New Zealand’s communication materials. This guidebook serves as an invaluable resource, providing extensive information and guidance on effectively designing a variety of materials for the airline. Covering everything from brochures and posters to digital ads and social media posts, it includes illustrative examples and tactical print ads that highlight best practices and innovative strategies.
By adhering to the recommendations in this guidebook, Air New Zealand can maintain consistent branding and messaging across all communication channels, ultimately strengthening their overall brand image.
Tactical print ads