VI / Art Direction / Menu & Other Collaterals Design
S.E.A. Eatery is a destination for food lovers seeking an eclectic range of Southeast Asian cuisines under one roof. It combines casual dining with a touch of sophistication, appealing to those who appreciate authentic flavours and contemporary culinary interpretations. S.E.A. Eatery emphasizes quality ingredients, creative presentations, and a memorable dining experience.
Its design branding aims to create a sensory experience: by combining vibrant visuals, inviting spaces, and thoughtful details, the brand fosters a sense of exploration and enjoyment for all who dine there.
A modern and vibrant logo capturing the essence of Southeast Asian culture, featuring tropical motifs and traditional patterns. The playful font conveys energy and liveliness, complemented by a hand-drawn lime illustration that adds an inviting touch to the identity. A colour palette of bright yellow, coral pink, and lime green enhances this lively image.
Commission vibrant murals that celebrate the quirkiness and uniqueness of Southeast Asian cultural scenes and food illustrations. These murals will serve as focal points for the brand and add visual interest to the neighbourhood.
