Brand Concept Development / Founder's Story / Art Direction / Brand Presentation /
Visual Merchandising
Defining the core messages for a tea-based skincare brand that confidently embodies its brand identity, exudes a strong personality, and a vibrant personality through an appealing design aesthetic: through impactful visual communication - compelling brand statements and captivating videos, effectively conveying a comprehensive introduction to the brand, capturing the essential essence and visionary aspirations of the brand, while adeptly highlighting the scientific prowess behind it.
Founder's video – communicating brand key messages and missions
Brand introduction: brand manifestos, founding story, product science, customers' engagement, missions, and achievements
Retail stores – visual merchandising