VI / Art Direction / Menu & Other Collaterals Design
Located on the 5th floor of the same building as Jimmy's Kitchen and serving as an extension of the restaurant, the new champagne bar, JK on the Fifth (JK5), serves as an elegant extension of the restaurant. This chic and inviting space is dedicated to the enjoyment of cocktails and fine champagne, creating a distinctive destination for champagne enthusiasts. JK5 fosters an atmosphere of socializing and celebration, making it the perfect spot for memorable gatherings.
Emphasize a clean and sleek logo design that reflects a modern aesthetic for this stylish bar. Utilize a refined serif font for the name "JK on the Fifth" to evoke tradition and elegance, paired with a contemporary sans-serif font for "JK5." This approach maintains consistency with the restaurant's branding while establishing a distinct new identity for the bar. The black and white colour palette creates a chic, modern identity for the champagne bar, offering a timeless and hip aesthetic that appeals to a trendy clientele.
