VI / Art Direction / Menu & Other Collaterals Design
The revamp of Jimmy's Kitchen aims to blend the restaurant's rich heritage with a modern dining experience. Through thoughtful design and strategic marketing, it creates a welcoming atmosphere that honors the past while attracting a new generation to enjoy the exquisite flavours of intercontinental cuisine in the heart of Hong Kong.
A refined version of the original logo captures a sense of modern elegance, seamlessly integrating the restaurant's historic roots with a contemporary approach. This appeals to both loyal patrons and new diners who are seeking a fresh and stylish dining experience.
A vibrant gold tone is introduced to the colour palette that not only signifies opulence but also adds a modern twist that resonates with today's discerning customers. The warm, inviting hue creates a striking contrast against the more muted elements of the design, drawing attention and evoking a sense of celebration and sophistication.
The new food and beverage menus for Jimmy's Kitchen offer a modern and sophisticated experience that perfectly complements the European cuisine. By emphasizing elegant typography, a well-considered layout, and a refined color palette for the menu covers, alongside high-quality textured paper, these menus do more than just guide diners—they enrich the overall dining atmosphere. This design approach reflects the brand's dedication to quality and style, creating an inviting environment that enhances every aspect of the dining experience.
